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Using Social Media Trends as Part of Your Marketing Strategy

Do you keep up on trends happening in fashion, foods and other markets your interested in? We all do. We want to be “in the know” so to speak and it gives us a feeling of being knowlegeable and popular. Businesses pay attention to trends as well, but for different reasons. Trends are determined by what a group thinks about something buy instagram likes for all pictures and the importance they place on it. It’s important to pay attention to the trends in our industry, and in this case, that’s social media. Most brands and businesses have some kind of presence on social media channels and therefore, should be aware of what’s important to their success in that arena. Salesforce published their 2014 State of Marketing report in January, in which they compiled information from marketer surveys regarding their priorities and strategies and how they gauge their success. The report gives us insight into important trends to be aware of as we strategize and implement marketing plans throughout this year.

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Sample social networking business plan

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What type of content should I post?

Again, the purpose of your marketing campaign will determine what you post. But also, the platform you’re using matters to a certain extent. For instance, Pinterest and Instagram are inherently visual, so striking, memorable images detailing your products and services would be ideal if you’re operating such accounts. Company events and a few behind-the-scenes photos buy 100 instagram likes cheap are great for connecting with audiences on these networks. But you may also post text updates on Facebook and have them trend well, especially if you’re posing a question or giving out relevant information. When using Twitter, try to keep a balance between tweets and re-tweets. Curate a diverse mix of content (photos, links, tips, short videos, thoughtful questions, etc.) across different platforms in order to keep things fresh and interesting.

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